For me, this bit of advice is easy. My audience is myself. This little blurb is mostly a sounding board for dialogs I have with myself, the fact that other folks read it (and the accompanying shot at advertisement revenue) is mostly gravy. So, I don't have to worry about stuff. As long as I make myself happy it's all good.
But, when you are doing anything that you actually expect to be good, or consumed beyond a relatively narrow band of friends and family then a whole new set of considerations come into play. You have to make sure that you know who you are looking to appeal to. Once you know who you want to appeal to then you actually have to do it. That bit is easier said than done, and even if you don't it's possible to squeak by... until someone else does it better.
On a side note, I am working to start a business and might be a tad distracted in my musing and mutterings for a while.
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