I don't know if it's actually the hardest thing to do, or if it just seems that way, but getting people on the same page is really hard. Well, getting people to agree on something as mundane on where to go for lunch is already a difficult and messy process, but more fundamentally getting people to show up at all is a feat in and of itself.
After all, showing up is difficult. Well, it's not always difficult, but it definitely requires conscious effort which always begs the question "Why should I bother?" A prerequisite to essentially anything is caring. And caring requires work. A person has to be able to sell the importance of a meeting or an event in order for anyone to show up, or if that isn't possible then compel them with some form of power. Otherwise, people will spend that time doing things that they find more important or will just choose not to put forth the effort. It's not mean or rude, it's people doing what hey feel is best.
Even then, all of that presupposes that they actually know. I, personally, believe that one of the biggest barriers in business and romance is the fact that we simply don't know anywhere near enough (and more importantly the right) things for these systems to operate the way they really should. Many times, highly skilled applicants for jobs and highly compatible partners are passed over not because they are not the right people but because they simply do not know.
I'm not saying that improvement hasn't been made. The internet allows for all kinds of connections that simply wouldn't be possible otherwise, but getting people to show up for events is a huge challenge. It's all the more daunting for the lack of thought I've given to it before.
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